Philosophy

Our goal is to get tourists to love Hawaii more. Hawaii has such a unique environment that gets people to come back a number of times.  We focus not so much on Hawaii for tourists but more on the local aspect.  We hope you can feel the pride that goes into making each product and with each visit, we want you to find something new about Hawaii through information from the locals.
There are many local vendors that offer great and unique products but don’t have the channels to sell outside of Hawaii because of barriers such as lack of exposure or language.  Our goal is to introduce these products to those outside of Hawaii.  We also aim to bring out the human side of each partner so that interested customers can learn more not only about the products, but also the history, the process and the people who make the products.